From $5K–7K a month to $1M a month, in 6 months.
Client name withheld under NDA. Here's what was actually broken, and what we changed.
The Problem
The brand was doing $5K–7K CAD a month — steady, but nowhere near where the product deserved to be. Nothing was technically "broken." The candles were well made, the brand had a name of its own, and by every internal measure, things were "performing." That was exactly the trap.
Two things were quietly capping the business:
1. Product names nobody was searching for. The candles had unique, creative names — but uniqueness works against you in search. Nobody types a made-up product name into Google when they don't know it exists yet. The audit showed a clear mismatch between the words the brand was using and the words real customers were actually searching.
2. No positioning around real buying moments. Candles aren't just a product — they're bought for a reason: a gift, an occasion, a mood, a room that needs to feel like something. That positioning didn't exist yet, so the brand was competing purely on the product itself, with nothing helping a browser picture why or when they'd buy it.
The Strategy
Four moves, covering the full journey from someone discovering the brand to actually using the candle at home.
Keyword & Search Audit
Identified the exact gap between the brand's own product names and what real customers were typing into search.
On-Page SEO Fix
Rewrote meta titles, meta descriptions, and product page copy to include the terms people were actually searching — without losing the brand's product names.
Occasion-Based Positioning
Repositioned the candles around real purchase moments — gifting occasions, home decor, and the situations that actually drive someone to buy.
Full-Funnel Content
Built content from awareness to post-purchase — where to place candles at home, how to store them, even how to fix a sunken or off-center wick — so the brand showed up at every stage, not just the first click.
The Results, In Detail
A look at the actual SEO and sales movement behind the headline number.
Your product might be one positioning shift away from this.
We won't know what's capping your growth until we look. That's what the audit is for.